Being basic is not a bad thing. It's just a different perspective.
People are so caught up in trying to be cultured and cool that they forget that the world is dictated by the masses. If what you're doing does not inspire the mass population, then you'll be a starving artist for the rest of your life.
Appealing to the masses doesn't mean selling out. Appealing to the masses is very difficult. It means communicating a truth into a medium that is well-liked by the majority of the population. Not many people can do this, but every day I hope what we produce here at the studio can hit that.
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This thought stemmed from an interaction with one of Vivi's friends. She didn't know what Nomad was. Then we showed her a segment of CYBER that will be premiered on NOWNESS this weekend.
What broke my heart is that she simply didn't understand the cultural textures that make the segment great. I had to say "oh he's a popular figure here in the city... oh he's also a model... he's actually a nice guy." Clearly Cyber is a polarizing figure in the scene, but do the masses care? Probably not.
So what do we need to do? Well there still needs to be a balance.
Thursday, January 28, 2016
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