The first is to never let anyone hijack your narrative and define your brand. By maintaining control of your messaging and positioning your business (or in this case, an event) in the way that you want it perceived by your target audience or clientele, you stand a much better chance of achieving overall marketing goals—which inevitably includes increased brand awareness and sales.
The second is to always consider promoting your people first, particularly if your organization provides services. We rely on relationships to help determine outcomes in business and, by showcasing the strength and depth of your team, you can reassure clients that they’re working with a reliable and talented group of individuals that can deliver goods or services as promised. Relying solely on the goodwill built into your brand is a recipe for long-term marketing failure.
